Posca
Launched in the early 80s, the POSCA paint marker was an immediate success among the artistic communities arising from urban cultures, and especially the Graffiti community.
Graffiti artists very quickly adopted the marker, which met all their needs: convenient and efficient, an ideal way of always having paint in your pocket when you want to paint in the street and share your creation with the public. They gave it real popularity, which gradually spread beyond the urban space. Studio artists began to go outside and try their hands at street art, while graffiti artists started working on canvas. These exchanges between one artistic community and another are the source of POSCA’s universal credibility, which has continued to win over new users ever since.